News, Updates, & Resources
America’s School Counselor Shortage
School counselors play a vital role in the educational system, providing support and guidance to...
Navigating Financial Aid: Seniors Struggle Amidst Lack of Clarity
The process of applying for financial aid can be a daunting task for high school seniors. This...
AI in Higher Education: Embracing the Future
As educators and administrators delve deeper into the exploration of integrating AI in higher...
High School Manufacturing Initiatives: Inspiring Innovation
As labor shortages persist in the U.S. manufacturing sector, companies and states are increasingly...
FAFSA Simplification Act: Progress, Challenges, and Next Steps
The completion of financial aid applications, particularly the Free Application for Federal...
Navigating Extracurriculars On College Applications
In the competitive landscape of college applications, students in Northern Virginia, renowned for...
Simplified FAFSA Launches Amid Concerns Over Outdated Figures
The eagerly anticipated rollout of a simplified FAFSA (Free Application for Federal Student Aid)...
The Changing Role of High School Counselors
In recent years, Danielle Insel, a college and career advisor at the Urban Assembly Institute of...
Guaranteed Admission and the Shifting Landscape of Higher Education
Sonoma State University, located in Rohnert Park, California, is revolutionizing the college...
What is a Discussion-Based Application?
As higher education grapples with the complexities of modern admissions practices and the evolving...
The New FAFSA: What You Need to Know
For many families, financial aid serves as a lifeline in the pursuit of higher education,...
For-Profit School Regulations: Enhancing Accountability
The landscape of higher education is poised for transformation with the introduction of proposed...
Direct Admissions and Changing Trends
While the traditional May 1 deadline for college decisions remains a symbolic milestone, its...
Marketing to Principals Using High School Principal Email Lists
At High School Principal Marketing, we understand the importance of marketing to principals...
The Power of Virtual College Tours
As the May 1 deadline for college decisions looms and the spring semester nears its end, high...
How to Counsel High School Students on Pandemic Application Gaps
If you counsel high school students through the 2022 college application process, you're already...
4-year Degrees May Not Be What GenZ & Companies Want
GenZ students view their college options from a completely different perspective than prior...
Meeting the Need for Post-Pandemic Tutor Programs
When schools closed their doors during the pandemic, it was education-as-usual for online high...
Men’s College admission numbers are dropping at an alarming rate!
As colleges struggle to establish post-pandemic normalcy, they’re also dealing with a drastic...
College Planning Support – The Role Of Counselors and Parents In The Wake Of Covid-19
New Ruffalo Noel Levitz research indicates more than 80% of high school students count on their...
National Counselor Survey – COVID-19 and its effect on the College recruiting process
High School Counselor Marketing, in conjunction with Ruffalo Noel Levitz, recently conducted a...




















