Testimonials & Client List

Our Success Stories

Success Stories

Colgate is pleased to partner with High School Counselor and Principal Marketing in our efforts to connect with our colleagues on the other side of the desk. Our ability to share information and updates with counselors, who have proven to be vital partners in the college search process, is an integral part of our recruitment strategy. High School Counselor and Principal Marketing facilitates these connections with consistent and reliable data at a fair cost with excellent service.

Dan Shanley

Associate Dean, Colgate University

High School Counselor and Principal Marketing has been a fantastic partner in our school counselor relations strategy. The lists are comprehensive and accurate, and proactively updated throughout the year. Having this solid contact information as a base for our strategy allows us to be creative in our email and print communications with counselors.

Lauren Furrer

Director Undergraduate Recruitment Marketing, Lehigh University

We use the lists we purchase from High School Counselor and Principal Marketing for almost all of our direct outreach and marketing to high school college counselors from around the country. By using this tool, we are able execute marketing campaigns that strengthen existing and build new relationships with high school counselors, a key referral source. Our campaigns using these lists consistently exceed our expectations for how high school counselors are engaging with the College. Partnering with High School Counselor and Principal Marketing has been and will continue to be an important part of our strategic enrollment plan.

Keith Robichaud

Associate Vice President and Dean of Admission , Curry College

Glen and the rest of the staff from High School Counselor and Principal Marketing play an integral role in helping us keep our counselor data up to date. Our high school contacts change rapidly year over year, especially with the added impact of COVID-19, and the service that High School Counselor and Principal Marketing provides makes it easy for us to import and update counselor data in our CRM so that our team can focus on outreach and relationship-building.

Fareine Suarez

Director of Enrollment Marketing , Illinois Institute of Technology

For the last several years we have purchased lists from High School Counselor and Principal Marketing and have had great results with both gaining awareness and increasing enrollment for our Summer programs at Duke University. Their up to date and thorough lists have become an integral part of our marketing campaign and have allowed us to reach High School Principals in a very effective manner.

Nicki Charles

Director of International Student Recruitment for Summer Session, Duke University

If you work in an admission office, you are bombarded with emails, cold calls, and flyers from vendors marketing their ‘unique, groundbreaking products and services’ on a daily basis. Most of them won’t produce what they claim and offer things you can get in a hundred different ways. High School Counselor and Principal Marketing is a breath of fresh air because the proposition is so simple. They provide exactly what they say they will provide, for a fair price. Simple, easy to work with, and the potential benefit to getting your message out to thousands of high school counselors is massive.

Drew Riley

Director of Admission, Denison University

We have relied on High School Counselor and Principal Marketing to provide accurate counselor data for over six years. Because we recruit nationally, the lists are a key to successfully building our referral network, driving event attendance, and improving name recognition. I also look forward to the their newsletter, High School Principal Week, and often share content with counselors to drive open rates in our email correspondence with them.

Susan Bibeau

Associate Director of Admissions for Marketing , U.S. Coast Guard Academy

High School Counselor and Principal Marketing has been a trusted resource for Spark451 for several years now. As a full-service higher education marketing agency, we rely on quality list sources to help fuel our communication campaigns for our partner institutions. The contact lists (and quarterly updates!) provided by Glen and his team have performed consistently well for us time and again. In a hyper-competitive marketplace, they are a truly valued partner.

Pete Colbert

Senior Business Development Strategist, Spark451 Higher Education Marketing

We have been a client since 2015 and have found the High School Counselor and Principal Marketing lists to be very useful in reaching this critical audience. The staff are also easy to work with and very responsive.

Tanya Wright

Director of Communications, Office of Admissions, University of Minnesota

School counselors play a vital role in the college admission process. As such, they are our valued partners, and we have enjoyed increased communication and correspondence in recent years. High School Counselor and Principal Marketing has been extremely helpful in facilitating the ability to increase our outreach

David Williams

Assistant VP, Director of Admissions , Rice University

We have used High School Counselor and Principal Marketing’s lists as the sole source for our national Counselor survey’s for the last five years, and have found the information to be absolutely invaluable! Not only do we find their data to be consistently reliable and accurate, but their ability to provide the information needed in a timely and professional manner has made them our go-to-source for any Counselor, Principal or Superintendent data. We look forward to our continued partnership with High School Counselor and Principal Marketing.

Raquel Bermejo

AVP for Market Research, Ruffalo Noel Levitz

Fisher College has partnered with High School Counselor and Principal Marketing over the last several years to connect with the high school counseling community. The contact information provided by High School Counselor and Principal Marketing is consistently updated throughout the year so the staff does not have to waste time researching different sources for school counselor information. This valuable contact information allows the Office of Admissions to increase its acceptance rate by 10-15% annually. I would highly recommend the services of High School Counselor and Principal Marketing to any college/university interested in communicating with the school counselor community.

Robert Melaragni

Vice President of Enrollment Management , Fisher College

High School Counselor and Principal Marketing has been extremely easy to work with over the years. I have found great value in the lists that High School Counselor and Principal Marketing has been able to provide which not only saves tremendous amounts of time from researching information but has also allowed me to keep a key population updated on all of what is happening at Gannon University

Thomas Camillo

Director of Undergraduate Admissions , Gannon University

We saw a 20% increase in participation with our counselor newsletter in just one cycle of working with High School Counselor and Principal Marketing! In addition to fantastic customer service, you can look forward to working with a team of individuals who prioritize the needs of your institution.

Leykia Nulan

Dean of Admissions, Mt. Holyoke College

I want to take this opportunity to thank High School Counselor and Principal Marketing for providing one of the most essential recruiting tools currently available to colleges. As Director of Admissions at East Stroudsburg University, High School Counselor and Principal Marketing played a crucial role in our recruiting efforts and success and as Executive Director of Enrollment Management at Cheyney University, we continue to rely on High School Counselor and Principal Marketing to help market our institution. Many thanks!

Jeff Jones

Executive Director of Enrollment Management , Cheyney University of PA